Hooked by Atina Amrahs

Hooked: How to Build Habit-Forming Products is a comprehensive guide for designers, entrepreneurs, and innovators seeking to create products that users return to regularly and instinctively. The book delves into the psychology and neuroscience behind habit formation, revealing how digital products—from social media to productivity apps—become deeply embedded in daily life. By examining real-world examples and behavioral design strategies, it provides actionable frameworks for building "sticky" products that cultivate long-term engagement. However, the book also emphasizes the ethical responsibility that comes with this power, urging creators to use habit-forming principles to promote positive behavior, not manipulation or addiction. With a strong focus on user-centered design, Hooked offers insights, success stories, and tools to help readers develop products that not only captivate but genuinely enrich users' lives. This book is both a practical manual and a thoughtful exploration of the powerful intersection between technology, behavior, and human well-being.