NAVIGATING CHANGE: INNOVATIONS IN MANAGEMENT AND MARKETING VOLUME 1 by ROSMIMAH MOHD ROSLIN, SARINA MOHAMAD NOR SHAHAREH SHAHIDI HAMEDANI

Navigating Change: Innovations in Management & Marketing, Volume 1 brings together selected scholarly chapters derived from presentations at the International Conference on Management and Marketing (ICMaM) 2024. The book highlights current trends and innovations that are reshaping management and marketing practices in an increasingly technology-driven world. With topics ranging from AI integration and blockchain in data management to paradoxical leadership and big data in cross-border e-commerce, this volume offers fresh insights and academic discourse for researchers, scholars, and practitioners. It serves as a platform for constructive knowledge exchange, encouraging deeper exploration of contemporary issues in business and marketing.