Experiencing Foodscape in Travel by Muhammad Nur Hidayat Mohd Salim, Muaz Azinuddin,Nur Shahirah Mior Shariffuddin

What makes travellers trust a destination’s food before they ever arrive? In a world where travel decisions are increasingly shaped by screens rather than maps, food experiences now begin long before the first bite. Images, stories, and shared moments online quietly influence expectations, emotions, and choices, raising an important question: how is trust formed in the digital space, and why does it matter so much in tourism? This book takes readers behind the scenes of modern travel behaviour, exploring the subtle connections between food, culture, and digital environments. Set against the rich culinary backdrop of Melaka, it offers fresh insights into how destinations are imagined, experienced, and remembered. Written in an accessible and engaging style, Experiencing Foodscape in Travel invites readers to rethink food tourism and discover the unseen forces that shape w