R&D Productivity by Gerald Dundon
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                Title:
                
                  R&D Productivity
                
              
              
                Author:
                
                                      
                    Gerald Dundon
                                  
              
              
                Category:
                
                                      Business & Management
                                                      
              
              
                ISBN:
                9780986152511
              
              
                Publisher:
                
                  
                    Bookbaby (Mayorstone Publications)                  
                
              
              
                File Size:
                7.60 MB
              
              
              
            
                                
                    
                                    (price excluding SST)
              
          
          Synopsis
                Based on work from the frontline of high-tech business, this book describes a new approach to targeting and measuring research and development (R&D) productivity. Using logic and basic math, life cycle revenue and profit multiples of R&D project spending can be calculated that are intrinsically allied with corporate goals for annual R&D spending, revenue growth and profitability. The book describes how to measure and track R&D productivity performance versus target and how to interpret and report on variance.              
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